Johnson Tiles unveils brand new website featuring ‘Colour Genie’ tool
After months of design and development, we’re delighted to unveil the brand new Johnson Tiles website.
Alongside capturing the aesthetic essence of our trend-led collections, the fully-responsive website also features a new interactive tile-picking tool that expertly matches our extensive range of products to any uploaded photo.
The new ‘Colour Genie’ tool, developed to launch the new website, processes an image’s featured colours and tones – whether it’s a scene, decorative object or piece of furniture – before suggesting matching or complementary tile products to suit.
The new tool also features a ‘search by colour’ option, allowing users to create their own personal, unique colour palette based on an image or chosen tone.
Created to mark our 115th anniversary, the site works across all mobile platforms, making it easy for users to use Colour Genie to get product matching on the go.
Darren Clanford, Creative Director of Johnson Tiles, says: “Inspiration is everywhere and can be instantly captured – we wanted to give people the opportunity to explore the design opportunities this presents.
“For the first time, interior designers, architects and consumers have a real-life, accurate way to match our entire product catalogue to their favourite items, scenes and colours.
“The tool really opens up our range, it suggests colours, tones and decoratives you may not even have considered, to create truly unique schemes.
“In today’s world, where everything can be instantly captured and shared, Colour Genie is a very forward-thinking, personal, intuitive approach to surface design – putting us very firmly at the cutting-edge of tile manufacturing, design and selection.”
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