COVID-19 update: We are open for business as usual. During the current crisis all products on this website can be purchased by calling our Factory Outlet on 01782 524040. We have in excess of £20 million in stock available for next day delivery. Arrange to collect from store or free delivery for orders over £150. Or you can visit the Online Factory Outlet.

Our Company

Established 1901. Not only are Johnson Tiles the UK’s leading manufacturer of ceramic tiles, our experienced design team also travel the world to source products to enhance our portfolio. We are also one of the greenest companies in the UK.

With over 100 years experience Johnson Tiles has a long history of market leadership. With a dedicated in-house design team and UK based production facilities, Johnson Tiles continues to deliver distinctive new products servicing both the contract and retail markets internationally, all of which is underpinned by our award winning quality and environmental systems. Within the contract market, our experience, service and product range covers all aspects of public and private specifications, from architects and designers through house builders, contractors and distributors.

Our tiles have been used on both small and large contracts for housing projects, schools, universities, hotels, hospitals, industrial developments and the leisure industry. Within the retail market we design and manufacture products for both independent and multiple retailers. We offer the widest choice of ‘on trend’ products, backed up by industry leading logistics and service.

Johnson Tiles is a division of Norcros Group (Holdings) Limited

Design and sample service

Our design, your creation
Our design and development team are driven by a passion to create. For us, inspiration is everywhere. We travel to the far corners of the world to seek out new ideas and materials, inspired by everything from ancient Middle-Eastern architecture to the tones and colours of nature itself.

With our considerable expertise and knowledge, we transform what captures our imagination into truly unique tiles and products. Let us share our discoveries with you. Our in-house design team is here to offer its expert advice on design schemes, layouts and bespoke installations, so you can always find the right product to match your creative vision. Our design service is accompanied by free CAD and visualisation for all comercial projects, using the latest software, so you can see your ideas evolve.

Not sure where to start? Immerse yourself in our world. Visit our studio here in Stoke-on-Trent or for an in-depth exploration, head to our award-winning Material Lab in Central London. Material Lab is the leading resource studio we developed specifically to advise and inspire professionals and consumers on current interior trends, latest products and ideas not just from Johnson Tiles but from our brand partners across the globe.

All designs created in house are Johnson Tiles copyright however designs created using clients drawings only the tiles design elements would create any design right for Johnson Tiles but not full copyright.

Sample service
Johnson Tiles have a wide-ranging set of sample wallets, hand boards and other support materials available to architects, designers and specifiers. Most of our ranges are available as 10cm x 10cm samples for use on mood boards or colour / texture assessment*. Full size samples are available but please contact the office to arrange delivery.

Our literature includes all the information required for detailed specifications such as technical conformance charts, slip resistance values, in addition to comprehensive and detailed colour notation and Light Reflectance referencing.

For specific hand boards or sample wallets please call us on 01782 524043 or email:

*Bespoke ranges such as Artile are not available due to their made to order status.

Our environment

Our Environmental Impact
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Today it's expected that UK manufacturers have a working, continuous, green ‘policy’ in place. However, Johnson Tiles has been at the forefront of sustainable manufacturing for over 20 years – before sustainable development ever became the focus it is today.

Each Johnson Tiles manufactured tile contains up to 20% recycled ceramic material from Johnson Tiles pioneering fired ceramic waste recycling scheme, re-using the ceramic waste produced during the manufacturing process.

The inclusion of recycled materials,means that any of our manufactured tiles can be used for eco-projects, where sustainability of materials used is paramount.

In 1994 the company formalised their environmental commitment with the creation of its Environmental Policy, designed to achieve the highest possible environmental standards in all aspects of company practice - from manufacturing to sourcing, suppliers and transport.

Johnson Tiles became the first ever ceramics company within the white wares sector to gain ISO14001 standard in 1998, which has since been successfully upgraded to the latest requirements of ISO14001: 2015.

Continuous commitment brings more environmental achievements in 2011-12, Johnson Tiles yet again secured a top position in the ‘Sunday Times Best Green Companies Awards’ 2011 for the 4th successive year, and was also the national winner of the Engineering Employers’ Federation (EEF) Environmental Efficiency Award 2011.

In addition through continuous energy-saving initiatives, carbon dioxide emissions are down 11.5% from 8.7 kg per square metre in 2011 to 7.7 kg per square metre in 2012, and the company remains in credit with its carbon reduction targets set by DECC.

Any tile as long as it’s green

All ceramic tiles manufactured by Johnson Tiles at our Stoke-on-Trent factory now contain up to 20% recycled ceramic material from our ceramic waste recycling scheme, with no impact on performance or quality – ensuring tiles can be specified for any eco-project or sustainable development.

The company has an integrated approach with pioneering green initiatives Every aspect of our business – from water and lighting to heat and even pallets and packaging – is subject to the strict Environmental Policy. Our suppliers are also included within the policy, and must who must demonstrate their own sound environmental practices in order to secure our business.

Through its various initiatives, Johnson Tiles has:

  • Each year since 1996 we have prevented over 20,000 tonnes of ceramic waste material from being sent to landfill through its pioneering on-site ceramic waste recycling scheme, which has won Johnson Tiles numerous awards including The Queen’s Award for Environmental Achievement in 1997
  • Saved around 10,000 trees through the reuse and recondition scheme for pallets, ensuring no virgin timber pallets are used for dispatch and recycling. Any beyond repair are recycled for use in products such as chipboard
  • Invested in a new rainwater harvesting system which has saved around 8,000 cubic metres of mains water over the past 12 months
  • Reused 43,000 cubic metres of waste process water (around 33.3% of water used in the factory)
  • Recycled 350 fluorescent tubes and sent over 100 tonnes of packaging waste for recycling
  • Reused 90% of the 10,000 glaze transportation buckets used over past year
  • Saved 690,000 kWh through the use of lighting initiatives – low energy fluorescents, light level and occupancy sensing
  • Invested in inkjet printing technology which reduces decorating losses from 3% to zero, reduces pigments from 250 to 4 and creates zero waste

The Global Effect

In an environmentally-conscious market, Johnson Tiles’ innovative approach to sustainable manufacturing not only applies to the process by which our products are made but the design. In both the UK and export markets, our inkjet-printed tiles are sold as a real, tangible alternative to natural stone, using the latest technology to perfectly replicate the appearance of natural stone, but without the associated cost and maintenance.

These tiles have been especially successful in North America and the Gulf regions over the past 12 months, and as people switch to sustainable alternatives, it has led to a reduction in the amount of natural product which needs to be quarried – avoiding further depletion of natural resources, where supplies of some types of stone are already exhausted. The environmental effects of transportation are also reduced - the tiles are lighter than those made of natural stone, and as such more can be exported within one container.

Our Environment Policy
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Standards and Accreditations

Building Research Establishment Environmental Assessment Method (BREEAM) was established in 1990. This is the assessment method for buildings used by BRE. Specific products can be BREEAM assessed or building specifications/actual buildings can be BREEAM rated. A BREEAM rating is based on a 60 year life of the building. Products that are deemed by the manufacturer to last less than 60 years have multiple points calculated based on their estimated product life. Generic ratings for products can be viewed on the Green Guide website where products are rated generically across 13 weighted environmental issues. Buildings and products are rated A+ to E where A+ is the best performing and E the worst performing. These ratings can only be used to assess products from the same category; for example an A+ rating in soft flooring is not necessarily higher than a B rating in hard flooring. Currently BRE ratings are only available for floor tiles. There is no category within BRE to cover wall tiles.

BRE ratings for floor tiles

The generic rating for porcelain tiles for use on Commercial Floors is B, Porcelain with at least 40% recycled content or slim porcelain products (4mm thick) are rated generically as A. In Health environments Porcelain with at least 40% recycled content and slim porcelain are classed as A+.More specific usage information can be found on the Green Guide website.

The recycle logo

The recycle logo has various forms and is an identification to indicate ranges that contain recycled content either from the producer’s own production process or utilising waste from other local producers. The recycle logo indicates products which incorporate a percentage (by volume) of re-cycled or re-processed ceramic waste. This percentage can change from production batch to production batch due to numerous factors (including amount of recycled material available) but the minimum recycled content is noted on the relevant range pages.


Leadership in Energy and Environmental Design (LEED) began in 1998 and is an internationally recognized green building certification system. It provides third party verification that a building or community was designed and built using strategies aimed at improving performance across all areas of responsible construction. Developed by the US Green Council it is now widely used across continental Europe. Points are awarded for various stages in a buildings life (building, use, maintenance and demolition) and a LEED rating is calculated on the life of the building.


Ecolabel is a labelling system for consumer products (not foods or medicines) that are made without detrimental effects to the environment. Ecolabel is a totally voluntary scheme. The EU Ecolabel was established in 1992. Ecolabel products are assessed on their environmental impact from raw materials, production, packaging, use by consumer and disposal (cradle to grave). The label is only awarded to products that meet these environmental and performance standards.


Eco-Management and Audit Scheme (EMAS) is a voluntary initiative designed to improve the environmental performance of organisations. It is completely compatible with ISO14001 but is perceived to go further. As ISO14001 EMAS is awarded for voluntary environmental management, internal efficiency, transparency and employee involvement. It is a way to show commitment to improving environmental performance.


The ANSI (American National Standards Institute)- ASQ (American Society for Quality) National Accreditation Board (ANAB) was established in 2005. This is a quality and environmental management accreditation similar to ISO9001 and ISO14001 combined.

Our History

H & R Johnson Tiles was founded in Cobridge, Stoke-on-Trent in 1901 by the Johnson family.

In 1968, it merged with Richards Tiles, Minton Hollins, Campbell Tiles, Maws and a few other local companies to form what is now the core of the modern day Johnson Tiles.

As part of its global expansion in 1971, Johnson Tiles opened an office in the Middle East. Its new global reach allowed the company to meet the demands of its international clients and today, 45 years later, its office in Dubai continues to expand, along with operations in the US.

In 1979, Johnson Tiles was acquired by Norcros PLC and changed its name to H&R Johnson Ltd.

Johnson Tiles was awarded The Queens Award for Environmental Achievement in 1997, acknowledging its industry leading ceramic recycling system, which means all its manufactured tiles contained up to 28% waste product from its factory and 14 other local manufacturers.

Johnson Tiles continued to produce tiles in numerous factories across Stoke- on-Trent until 2001, until a decision was made to move all of its factories onto one site, following a £35 million investment from parent company Norcros PLC. Later that year, the company relocated to a purpose built state-of-the-art factory in Tunstall, keeping its roots firmly placed in the Potteries.

The new site allowed Johnson Tiles to design and manufacture tiles from 100x100mm right up to 600x300mm and various sizes in-between, using modern manufacturing techniques and state-of-the-art machinery, warehousing and logistics.

Johnson Tiles continued its expansion into new markets and in 2006 created a hub for new materials and inspiration in London, purely to answer the needs of the architectural and design community. The solution was the award-winning Material Lab – a free resource where specifiers can go to explore a huge range of materials on display.

Further investment was made during 2008 when Johnson Tiles was the first UK tile company to install state-of-the-art digital printing equipment, allowing it to produce photo-realistic patterns on its tiles, establishing Johnson Tiles as the market leader in its sector.

Further additions to its printing machinery were made during the next few years bringing the total number of digital printers to five.

2008 - 2010
During this time period, Johnson Tiles was consistently in the Sunday Times Top 50 Green Companies in the UK.

In 2011, Johnson Tiles installed its fifth jumbo kiln at its UK manufacturing facility, allowing the company to increase production capacity and meet new design and product demands around the world.

Present Day
Today, Johnson Tiles continues to invest in new equipment, products, markets and services, and has numerous major projects underway throughout the globe, including hotels, schools, healthcare, housing, retail and airports.

About our quality standards

Johnson Tiles manufactures tiles to strict levels of quality, all of which to comply with the requirements of the appropriate British Standard, and European Norms for ceramic wall and floor tiles.

Strict quality control is an essential aspect of tile manufacture, our systems and procedures have been recognised by the British Standards Institution through its our achievement of EN ISO 9001 Registered Firm Status.

Our award winning environmental management system has been recognised by the British Standards Institution and the award of ISO 14001 in 1998. A division of Norcros Group (Holdings) Limited. Learn more about Norcros at

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Health and Safety policy

The Board of Directors of Johnson Tiles considers matters of health and safety as fundamental to the Company’s success and growth and is committed to giving active support to ensure that this principle is carried out in practice. We believe that effective health and safety management contributes to the performance of the business by reducing injuries, ill health, unnecessary losses and liability. This policy will be consistent with the commitments expressed in the Norcros plc Group Health & Safety Policy.

We will take all necessary steps to comply with the Health & Safety at Work etc. Act 1974, all other UK and European legislation and standards affecting our activities, together with any future standards of protection. Using the principle of continuous improvement, the Company is committed to achieving levels of control beyond those of purely legal compliance.

We undertake, as far as is reasonably practicable, to ensure the health, safety and welfare of our employees and of others who may be affected by our operations, such as members of the public, contractors and visitors, by taking all necessary reasonable steps and, in particular, by providing:

• A safe and healthy working environment with safe plant and safe systems of work.
• A safe place of work with safe means of access and egress.
• Safe working practices, adequate supervision and, where deemed necessary, provision of personal protective equipment.
• Safe use, storage, handling and transport of goods and materials.
• Information, instruction, training to our employees at all levels to ensure competence and awareness of health and safety   hazards in order to minimise the risk of injury to our employees and to others.
• Health surveillance, where necessary, and health advice through the Occupational Health Department.
• A copy of the Health & Safety Policy for each employee.
• Specialist health & safety advice to support the implementation of this policy.

We will ensure that all necessary resources are provided in the areas of health, safety, welfare, engineering, technology and training as are necessary to enable those with specific duties to effectively discharge the responsibilities laid upon them within this policy.

We will ensure that effective assessments are made of all significant risks, that suitable risk controls and protective measures are implemented and monitoring is undertaken to maintain standards.

We will seek to develop active co-operation and input of all employees in improving standards of health, safety and welfare at all times. We will maintain a health & safety committee incorporating Trades Union health & safety representatives and other employees of all levels.

This policy, its underlying procedures, the organisation designed to accomplish it and the effectiveness of its implementation will be monitored and reviewed by the Health & Safety Committee. This policy document will be revised and updated as necessary.

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Company Accreditations

At Johnson Tiles we actively pursue a policy of technical, environmental and design achievements for both products and processes. These policies have gained us worldwide recognition, with our main accreditation awards being:

BSI Kitemark Licence No.7325.
We were the first ceramic tile manufacturers to receive the Kitemark award.

EN ISO9001 Registered Firm Status Registration FM 26818
Our quality systems and procedures have been recognised by the assessment body BSI.

EN ISO14001 Registration EMS 40817
Our environmental management system has been recognised by the assessment body BSI.

Modern Slavery Act
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Investors in People
Johnson Tiles achieved the criteria for the award during 1999 and has retained it ever since. This follows a policy of continuous improvement for its employees through training and personal development programmes.

All the above accreditation awards are subject to regular re-assessment by their awarding bodies.

Our awards

We have also received other industry and international awards for our achievements in several commercial areas.

The Queen’s Award for Environmental Achievement.
This was awarded in 1997 and recognises our ceramic waste recycling scheme which prevents over 20,000 tonnes of ceramic waste being tipped in local landfill every year. The scheme involves 14 other local factories.

Manufacturing Industry Achievement Award. Environmentalist of the Year 1997.
This award recognises our waste recovery scheme.

ebeafi ’98
European special commendation for our waste recovery programme 1998.

The Sunday Times Top 50 Best Green Companies Awards 2008
Ranked 27.

The Sunday Times Top 60 Best Green Companies Awards 2009
Ranked 26.

The Sunday Times Top 60 Best Green Companies Awards 2010
Ranked 33.

The Sunday Times Top 60 Best Green Companies Awards 2011
Ranked 25.