we make it. sustainable

It's Not Just What We Make, But How We Make It.

Proudly operating from our home in the Potteries’ heartland of Stoke-on-Trent, our commitment to sustainable manufacturing has seen us develop over 50 eco-friendly ranges, inspiring and enhancing projects around the world.

We’ve dedicated over 2 decades to finding better ways to operate across every aspect of our business by cutting energy consumption, diverting waste, and reducing carbon emissions. All the electricity we consume is generated by biomass and hydro. This form of energy is generated through organic fuels, including wood and plant matter, rather than relying on traditional fossil fuels such as coal or gas which have a negative impact upon the environment.

We have also carefully calibrated our ceramic recipe to ensure that every single tile we manufacture contains up to 20% recycled ceramic material as part of our pioneering ceramic waste recycling system.

Download a PDF copy of our latest Sustainability Brochure here.
Download a PDF copy of our Environmental Policy here.

UP TO 20% RECYCLED CERAMIC MATERIALS

We recycle approximately 12,000 tonnes of ceramic waste from our production processes...

12,000 tonnes is enough produce 32 million dinner plates or 72 million teacups

... and is equivalent to the total annual house-hold waste of 23,500 people.

100% RECYCLED PACKAGING MATERIALS

Every year we purchase around 390 tonnes of cardboard packaging, al of which is produced using 100% recycled and recyclable materials. This means that we stop approximately 2,600m3 of landfill space from being filled by virgin cardboard materials.

Each one of our product boxes contains 100% recycled and recyclable cardboard materials.

ENERGY SAVING INITIATIVES

Annually we save approximately 50 million kWh through our in-house energy saving initiatives...

50 million kWh is enough energy to boil water in over 24 million kettles

... or provide enough electrical power to the average television set for 17,000 years.

RECYCLING AND RE-USE OF WATER

In our body preparation areas, we re-use around 22,000m3 of water per year...

22,000m3 of water is enough to flush a single toilet over 3.5 million times

... or fill approximately 280,000 bath tubs or around eight olympic sized swimming pools.

RECYCLING AND REPAIR OF WOODEN PALLETS

We purchase second-hand wooden pallets and also repair damaged pallets wherever possible. Annually this saves around 1,500 tonnes of virgin timber.

1,500 tonnes of virgin timber is approximately enough to save 12,000 trees from being cut down each year.

REDUCTION IN OUR CARBON EMISSIONS

Through changes to our manufacturing operations we save around 1,700 tonnes of CO2 per year...

1,700 tonnes of CO2 is the equivalent to travelling 6.5 million miles in a petrol car

... or fly a Boeing 747 from London to Glasgow approximately 70 times.

PRO-ACTIVELY GREENER, FOR LONGER. WE MADE IT. 100% SINGLE-USE PLASTICS-FREE IN 2020.

Our latest initiative has seen us eradicate single-use plastics from the packaging solution of all of our UK manufactured ceramic products, making us the first tile manufacturer to do so. The packaging components of our pallets are: 100% recycled and recyclable cardboard; our carbon neutral, 100% recyclable, plant-based sugar cane wrap; and re-used, re-usable wooden pallets.

Fully Recycled and Recyclable, Carbon Neutral, Bio-based Pallet Wrapping.

100% Recycled and Recyclable Cardboard Boxes, Pallets and Paper Pallet Strapping.

Shredding Used Cardboard Packaging To Protect Our Future Shipments and Sample Tiles.

PROUD TO HAVE SET THE ENVIRONMENTAL STANDARD IN THE WHITE WARES SECTOR

We’ve come a long way since we committed to our strict environmental policy in 1992.
With every tile we manufacture containing up to 20% recycled content, we’ve evaluated
every aspect of production to eliminate waste wherever we can. We’re constantly improving,
making sure our setup isn’t just world class, but also making a difference on the issues that
impact us all, at a local and global level. See our Standards & Accreditations here.

Bringing you the very latest, on-trend interior tiles at the most competitive prices. For trade and consumer.

Visit Our Factory Outlet

It’s a place where inspiration and creativity go hand in hand, where you can immerse yourself in surface coverings of every kind.

Visit Our Design Studio