we make it. sustainable

It's Not Just What We Make, But How We Make It.

WE'RE PRO-ACTIVELY GREENER. FOR A GREATER IMPACT.

Proudly operating from our home in the Potteries’ heartland of Stoke-on-Trent, our commitment to sustainable manufacturing has seen us develop over 50 eco-friendly ranges, inspiring and enhancing projects around the world.

It’s not just what we make, but how we make it. We’ve dedicated over two decades to finding better ways to operate across every aspect of our business by cutting energy consumption, diverting waste and reducing carbon emissions and we are now the only UK tile manufacturer to hold an EPD certificate!

Our Environmental Product Declaration transparently communicates the environmental performance and impact of our tiles over their lifetime, and it Signals our commitment to measuring the environmental impacts of our products and the strive to discover ways to further reduce this.

We have also carefully calibrated our ceramic recipe to ensure that every single tile we manufacture contains up to 20% recycled ceramic material as part of our pioneering ceramic waste recycling system.

We’re constantly improving, making sure our setup isn’t just world class, but also making a difference on the issues that impact us all, at a local and global level.

 

UP TO 20% RECYCLED CERAMIC MATERIALS

We recycle approximately 12,000 tonnes of ceramic waste from our production processes...

12,000 tonnes is enough produce 32 million dinner plates or 72 million teacups

... and is equivalent to the total annual house-hold waste of 23,500 people.

100% RECYCLED PACKAGING MATERIALS

Every year we purchase around 390 tonnes of cardboard packaging, all of which is produced using 100% recycled and recyclable materials. This means that we stop approximately 2,600m3 of landfill space from being filled by virgin cardboard materials.

Each one of our product boxes contains 100% recycled and recyclable cardboard materials.

ENERGY SAVING INITIATIVES

Annually we save approximately 50 million kWh through our in-house energy saving initiatives...

50 million kWh is enough energy to boil water in over 24 million kettles

... or provide enough electrical power to the average television set for 17,000 years.

RECYCLING AND RE-USE OF WATER

In our body preparation areas, we re-use around 22,000m3 of water per year...

22,000m3 of water is enough to flush a single toilet over 3.5 million times

... or fill approximately 280,000 bath tubs or around eight olympic sized swimming pools.

RECYCLING AND REPAIR OF WOODEN PALLETS

We purchase second-hand wooden pallets and also repair damaged pallets wherever possible. Annually this saves around 1,500 tonnes of virgin timber.

1,500 tonnes of virgin timber is approximately enough to save 12,000 trees from being cut down each year.

REDUCTION IN OUR CARBON EMISSIONS

Through changes to our manufacturing operations we save around 1,700 tonnes of CO2 per year...

1,700 tonnes of CO2 is the equivalent to travelling 6.5 million miles in a petrol car

... or fly a Boeing 747 from London to Glasgow approximately 70 times.

WE ARE NOW THE ONLY UK TILE MANUFACTURER TO HOLD AN EPD CERTIFICATE!

EPD stands for Environmental Product Declaration and it transparently communicates the environmental performance or impact of our tiles over their lifetime. It signals a manufacturer's commitment to measuring the environmental impacts of its products and the strive to discover ways to reduce this.

Attaining this has been no mean feat, in order to get an EPD we had to take a deep dive into all our raw materials, manufacturing processes, emissions and transport. Data is collated over a 1 year period and is then submitted and verified by an approved independent verifier, before being registered and published. An EPD is produced by conducting a Life Cycle Assessment (LCA) of the product, so we also explored the construction and end of life processes of tile use.

By holding this EPD it supports our aim to reduce carbon emissions and aids with setting targets for this. As we make here in the UK this is inherently better than importing from overseas, from a carbon footprint point of view, and sustainability is always at the fore front of our minds. We’ve dedicated over two decades to finding better ways to operate, so our customers can benefit from choosing the most sustainable products for their projects. 

This EPD has been verified in accordance with ISO 14025 by an independent, third-party verifier by reviewing results, documents and compliancy with reference standard ISO 14025 and ISO 14040/14044.

We are proud to be leaders on this sustainability journey, and are constantly aiming to discover more ways to positively impact the planet!

Download a PDF copy of our EPD here.

PRO-ACTIVELY GREENER, FOR LONGER. WE MADE IT. 100% SINGLE-USE PLASTICS-FREE IN 2020.

Our latest initiative has seen us eradicate single-use plastics from the packaging solution of all of our UK manufactured ceramic products, making us the first tile manufacturer to do so. The packaging components of our pallets are: 100% recycled and recyclable cardboard; our carbon neutral, 100% recyclable, plant-based sugar cane wrap; and re-used, re-usable wooden pallets.

Fully Recycled and Recyclable, Carbon Neutral, Bio-based Pallet Wrapping.

100% Recycled and Recyclable Cardboard Boxes, Pallets and Paper Pallet Strapping.

Shredding Used Cardboard Packaging To Protect Our Future Shipments and Sample Tiles.

PROUD TO HAVE SET THE ENVIRONMENTAL STANDARD IN THE WHITE WARES SECTOR

We’ve come a long way since we committed to our strict environmental policy in 1992.
With every tile we manufacture containing up to 20% recycled content, we’ve evaluated
every aspect of production to eliminate waste wherever we can. We’re constantly improving,
making sure our setup isn’t just world class, but also making a difference on the issues that
impact us all, at a local and global level. See our Standards & Accreditations here.

Bringing you the very latest, on-trend interior tiles at the most competitive prices. For trade and consumer.

Visit Our Factory Outlet

It’s a place where inspiration and creativity go hand in hand, where you can immerse yourself in surface coverings of every kind.

Visit Our Design Studio