Dulux Colour of the Year 2024: Sweet Embrace

The long-anticipated Colour of the Year has been chosen by the Dulux colour experts to capture the mood of the moment.


Chroma Snow Satin 300x100mm

Looking to the year ahead, internationally renowned design experts joined together at a trend forecast brainstorm to share their thoughts for the latest Dulux Colour of the Year.

The gentle and optimistic shade called Sweet Embrace, centres around the theme ‘A place where you belong’ encouraging you to create a positive and peaceful space in your homes and beyond. The shade can be used alone, as it can take on different tones in different lights or can also be paired easily with other shades.

Dulux have carefully created three complementary colour palettes to pair with Sweet Embrace: a warm, a calm and an uplifting colour story. All are made to work together with the COTY, whilst each of them offers a unique way to create a comforting space. They echo a balanced and fresh atmosphere perfect for the world of tiles.

Tuscany Biscuit & Tan Matt 150x50mm

A Warm Colour Story

Using warm and earthy hues along with the Sweet Embrace shade is great for creating a serene and cosy feel whilst enhancing the blush tone.

Tiles are a great way of introducing this palette to a space, our Tuscany range offers warm neutral shades of Biscuit and Tan ideal for creating a homely and cosy feel with a Mediterranean inspired aesthetic.

The glazed porcelain range incorporates soft, muted tones that reflect natural materials like Terracotta, which can help soothe the senses and boost wellbeing.

Melrose Moss Gloss 245x75mm

A Calm Colour Story

Living in a fast-paced world we crave a space we can clear our minds, mixing natural blues and greens with subtle lighter shades creates a unique colour combination that brings a calming ambiance.

The UK manufactured Melrose range offers five neutral and earthy tones, which create a serene and tranquil atmosphere, while the rustic structure showcases a handcrafted aesthetic, providing a modern look for any interior.

The slim format 245x75mm Glazed Ceramic tiles have natural variation in colour, perfect for any commercial or residential application.

Labyrinth Light Wood Natural, Mid Wood Natural & Dark Wood Natural Chevrons 520x100mm

An Uplifting Colour Story

Dreamy lilacs and modern yellows are the perfect way of bringing fun to a space. This colour palette adds contemporary style to a space to make an impact.

Try using our Labyrinth range to bring this colour story to life, the three shapes can be used interchangeably to create striking designs full of personality.

The trapezium and chevrons can be used in one of the colourways or mixed and matched for a versatile and luxurious look.   


“The Dulux Colour of the Year, Sweet Embrace, conveys freshness and uplifts any space, seamlessly blending with contemporary design trends. It serves as the ideal modern neutral, providing a subtle backdrop for various design schemes and perfect for incorporating tiles. I'm eager to see how interior designs will flourish with this gentle blush as their focal point.”– Amy Pears, Senior Designer

Download our Dulux COTY24 trend pdf here created by our Senior Designer Amy Pears, to explore these new colour palettes and how this can translate onto tiles.

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