Spectacular 3D tile wall Verve unveiled at Clerkenwell Design Week 2015

The installation will greet visitors to the Farmiloe Building until 21 May, for more information click here. Have a look at our full Prismatics range here.

“The fact that the mirrors reflect the light and colour of the bright Prismatics onto the white tiles, creates an intriguing and interactive display. However the concept of the design also spans its interaction with the environment – the mirrors reflecting the industrialism of the parallel building and the reflection of the onlookers themselves and relying on natural light for its effect. The installation is created by its surroundings and takes on a different appearance dependant on light and where the viewer is standing. It’s these factors that make Verve a truly individual experience.”

The concept for the installation was dreamt up by Darren Clanford, Creative Director at Johnson Tiles. He explained: “The idea originated from a set of dominoes. By positioning the dominoes in a line, you can create an interesting effect of colour and space, and this led me to think about playing with the relationship between colour, space and environment with Verve.

Following the success of Prismatic Landscape last year, Verve once again transforms the entrance to the Farmiloe Building. On entering Design Factory the wall appears neutral, a sea of calming pastel hues. On leaving, the exhibit takes on an entirely new persona of bright and bold tiles from the iconic Prismatics range in a festival of teals, blues and greens. In an exciting twist to the installation, the pastel tiles are in fact White Prismatics 150x150, reflecting the colour from the bold tiles through cleverly positioned mirrors. The result is an eye-catching display and unique experience for each and every visitor. 

After months of preparation, we’re delighted to unveil our stunning 3D installation at Clerkenwell Design Week 2015. Using over 6,000 matt and gloss tiles from our iconic Prismatics range, Verve promises to be an unforgettable spectacle for visitors to Design Factory throughout the festival (19-21 May). 

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